Served cold, usually degrees F, degrees C.
Adidas, a German company with roots in Herzogenaurach near Nuremberg, tells a quintessential success story.
The work of brothers Adi and Rudi Dassler, Dassler Brothers Shoe Factory focused on creating the best shoe for each sport and was one of the earliest to partner with athletes for promotion and feedback.
Inyear-old Adolf Dassler created his first canvas running shoe. His brother Rudolf joined the business in ; the Dassler Brothers Shoe Factory in Herzogenaurach, Germany, developed the first soccer and track shoes with spikes and studs.
Dassler shoes debuted at the Amsterdam Olympics and have been at every Olympic Games since. By Dassler was producing 30 different shoes for 11 sports, with almost employees.
In Rudi left to form Puma.
Present at major sporting events, Adidas was among the first to use athletes for brand promotion. Its first soccer ball was released in Horst, who would go on to establish the brand in France, died in at age InFrench investor Bernard Tapie bought adidas with borrowed money.
The company incorporated, but remained family-owned. Tapie moved production to Asia and brought in Madonna as a celebrity spokesperson. Adidas sponsored the streetball Page 4 of 19 tournament, helping turn streetball into a recognized sport. Unable to pay his debts, Tapie had his bank sell adidas.
Credit Lyonnais converted his debt into adidas equity, Robert Louis-Dreyfus became manager and in bought adidas from the bank. In adidas launched the adidas Predator Cup and the Predator shoe to find young soccer talent.
Adidas took Kobe Bryant under its wing and went public in Inadidas and the Salomon group formed adidas-Salomon AG. Two years later, adidas-Salomon returned to Herzogenaurach with its World of Sports campus.
Adidas opened the adidas Village, its North American headquarters, in Inadidas sold its Salomon segment, returning adidas to its roots adidas Group. In its training system, Project Fusion, integrated monitoring technology into clothing.
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