Writing business plans are my specialty, so I plan to revisit this topic in more detail, sometime in the near future. The logical next step is to put a basic plan on paper to make sense of all you have recently discovered. Even if you limit your plan to both sides of a bar napkin, it is better than not having a plan at all. The purpose is to map out your release from start to finish, so you can avoid any surprises along the way.
Your music marketing plan plays an important role in your independent business. You now want to create a detailed strategy for how to get your music to the people who will appreciate it and possibly support you. Do you get it? Attention is the name of the game when it comes to marketing music.
You want to focus your own marketing plan on creating an effective marketing strategy in order to attract, direct, engage and keep the attention of potential tribe members formerly known as "fans".
Read that sentence again because it sums up your mission. You only get the potential for music business success when you have the ability to attract and keep attention on you and your aural offerings. You probably know by now that the web will play a central role in your marketing plan.
Make sure you have the basic web skills needed to do internet music marketing. Next, you want to research guerrilla marketing techniques in articles and books written by DIY musicians and music marketers Google It!
Know Your Music and Yourself You have to describe and label yourself and your music. You will go a long way by creating a good musician press kit for both your online and offline publicity because this helps you shape your image in the media. You have on average 3 to 5 seconds to catch your potential tribe members attention and no more than a paragraph to describe yourself and your music.
You may not like to compare your music with existing music. You have to however answer the above question clearly to even get someone to listen to your music online.
Yes, it is "all about the music". Describe yourself and your music well or be prepared to go unnoticed. How much do you have set aside for marketing your music?
How do you plan to finance your music marketing plan objectives? You already know by now that not much comes for free in the world of business.
Know Your Potential Tribe Member You have to go to the people who are most likely to become members of your tribe.Template for Writing a Music Business Plan 5 7. 8/1/ MARKETING PLAN Start with extensive market research about the music industry.
You will want to explain its current state of by taking account of the industry participants, gate keepers, skeptics, potential customers and competitors.
A good music business plan is a lot like a map, though the "land" you'll be dealing with here - the music industry - is both more tangled than the city of Boston and can end up pointing you in any variety of "right" directions at the same time. How to Create a Business Plan for Your Independent Recording Career.
The only way you can work through your goals is by developing and sticking to a business plan.
Stop The Breaks is an independent music marketing company focused on showcasing independent hip-hop artists. Our goal is to help motivate, inspire and educate independent.
A Music Business Plan For The Independent Musician.
Posted on May 3rd, Comments: Recently I was going through my stats for the Music Marketing Manifesto blog and saw something really depressing under “search engine terms”. A Sample Music Business Plan for Your Band For those of you who haven’t read my previous posts on this topic, I’ll briefly bring you up to speed.
I wrote a post on Music Think Tank Open that was transferred to the main page (an honor in my book) called How to Write a Music Business Plan. A Music Business Plan For The Independent Musician. Posted on May 3rd, Comments: Recently I was going through my stats for the Music Marketing Manifesto blog and saw something really depressing under “search engine terms”.